If you own a business, you know how important marketing is. Without proper marketing, you don’t get new customers – and without new customers, you might as well shut your doors. While you need to dedicate part of your budget to marketing, you can also count on your customers to help you for free. Below are three ways your customers can do your marketing for you.
Pay Attention to Merchandising
Your company’s name is one of your most valuable assets. If you can put your name and logo on something that you sell, you can transform your customer base into walking advertisements for your business. Selling something as simple as t-shirts and coffee mugs isn’t just a great way to generate a bit of extra income – it’s a great way to get more eyes on your business with relatively little work on your part. If the price is right, your customers will literally start paying you for the pleasure of doing your advertising work.
Leverage Social Media
Social media is a fantastic way to spread your brand’s message. The easiest way to do so, though, is to let your customers do the talking for you. If you want your business to go viral, give your customers a good reason to spread to word about what you’re doing. Give discounts to those who follow your social accounts, advertise sales on your pages, or just run contests among your followers – no matter what you do, you’ll be able to count on your dedicated followers to get your message out to the public.
Give Away Freebies
Finally, there’s the tried-and-true method of just giving things away. Take a look at your own personal collection of pencils, magnets, and other household bric-a-brac. One thing you’ll notice is that a fair number of these items are branded and that you probably think about the place that gave them to you every time you use those items. Giving away simple things like pens or lanyards is a great way to allow your customers to work for you. Work with a screen printer like Schilling Graphics that can put your brand on fun and useful items, and give them to visitors. While it doesn’t have quite the financial incentive of selling branded merchandise, it will help you get the word out to a larger audience.
Your customers can promote your business easily if you’re willing to give them a reason to do so. Concentrate on great service first, then give your customers the means to market for you. If you start by building the right relationships, you can rely on your customers as an important part of your marketing plan.