If you’re starting a business, you need to have a marketable product or service. However, that’s not enough. In order to last, you also need to forge a positive relationship with the public. In order for people to trust your business’ product, they also need to trust you. You need to present your business as one that is more interested in helping people than in the bottom line. Here are five public relation tips for new businesses.
Be part of the community
When starting a business, you should do everything you can to homogenize it into the neighborhood or city. This isn’t something that should be put off until you’re officially opened for business either. When you’re in the early stages of development or construction, you should be making connections with local community leaders and other residents. You want them to trust you and your business and also build a strong buzz that has people anticipating when you officially open your doors.
Relationships, whether they be friendships, marriages, or business relationships, are built on a core foundation of trust. In order to develop a good relationship with the public, you need to show them you are worth trusting. For your business, you should be open and answer questions truthfully. This will be especially useful if you are ever the target of ungrounded negative media, like during the supposed ACN scam.
You won’t be expected to reveal classified information, but you should be open about things like changes in leadership, profits (if requested), and projections for the future. You will be much more appreciated if you can demonstrate that you aren’t trying to deliberately mislead people. If a business owner isn’t honest, it’s bound to catch up to them eventually.
Reward your customers
For a business to succeed, you need to have a stable of returning customers. This can be accomplished by providing them with a desirable product or service and showing them that you value their business. You can do things like offering coupons and discount cards, holding giveaways for things like cars, or offering discounts based on purchases of larger quantities. If you’re a smaller business, you can do things as simple as learning the names of your regular customers. When people feel like a business actually cares about them, they’re more likely to want to come back to it.
Be a positive face of your business
What’s the first thing you think of when you hear “Kentucky Fried Chicken?” There’s a good chance it’s the face of restaurant founder, Colonel Sanders. Making yourself known as the owner of your business can do a great deal in terms of giving it a positive reputation. You’ll be able to familiarize people with your face and associate it with your business. It’s also imperative that you show just how friendly you are. You don’t want to be unapproachable. Instead, you should be regularly speaking with and getting to know people.
We feel good about people who do good. As a business owner, you should be concerned not only what with what other people can do for you, but with what you can do for other people as well. Getting involved in local charities or important causes like public schools is a perfect way to do this. You might not have the funds necessary to pledge large amounts of money right away, but making even modest contributions is a terrific way to show just how much you care.
The difference between a successful business and an unsuccessful one can be tied to how good their public relations are. This does not need to be something you do only to get business or good press. Instead, you can feel great, knowing how your decisions have positively affected your business’ reputation.