4 Tips for Building a Stand-Out Website for Your Business


Internet use grows by the day. More and more businesses are shifting toward the Internet, going as far as foregoing brick-and-mortar stores in favor of their e-commerce counterparts.

In order to maximize revenue and visitor interest, your business needs a stand-out website. Here are four tips for building such high-quality business web pages.

Make Sure Your Site Utilizes a Responsive Website Design

In the first quarter of 2019, nearly half—48.71 percent of the world’s total website traffic—of all global website traffic is generated by mobile devices, most of which are smartphones.

Responsive websites are those that modify their layout depending on whether visitors are using smartphones, computers, or other sizes of devices to browse them. If your business represents itself with a responsive layout, you’ll garner greater user experience and search engine optimization rankings.

Successful businesses cater to the needs of both mobile and traditional computer users. Doing so is worth the extra cost.

Don’t Overwhelm Visitors with too Much Information

A common mistake that beginner web designers often make is cramming too much information on their web pages. Doing so turns visitors off because they struggle to find what they’re looking for.

This doesn’t mean that you’re forced to adopt a modern, minimalist design. However, make sure to err on the side of caution when it comes to packing information on your business’ web page.

Get the Industry’s Leading Web Security Certifications

Adhering to the stringent rules of oversight bodies’ website security certification standards is often difficult. Seeking help from a trained attorney who has experience in helping clients obtain such certifications like Ian Carter of Carter West Law Firm isn’t a must-do, though it certainly makes your job a lot easier.

The first certificate you should work on bringing to your company’s website is a Secure Sockets Layer (SSL) certification. GlobalSign, which is part of the GMO Internet Group, is the go-to provider of modern SSL certifications.

Be Forthcoming in Displaying Shipping and Handling Costs to Customers

E-commerce sites are all the rage in today’s world of business. Although most shopping isn’t yet done through the World Wide Web, the proportion of business conducted in an e-commerce capacity is unarguably growing steadily.

Many online shoppers—we’re all guilty of it—abandon their shopping carts on e-commerce sites. The most common reason behind why consumers leave shopping carts’ contents behind is because some e-commerce sites fail to clearly inform shoppers of shipping costs in an upfront, forthcoming manner.

Rome wasn’t built in a day. Your business won’t be able to construct a high-caliber website in a day, either. However, these four tips will get you started off on the right path.