If you are starting a new company or own a small business, the internet can be an affordable and powerful way to reach your customers. When done properly, your return on investment can be staggering, and it can work wonders for your brand’s reach. Let’s look at some ways that your business can make the most of its online marketing efforts.
Don’t Shy Away from Paid Advertising
Starting a blog, getting active on social media and other organic SEO tactics can help build your brand. However, it could take months or years before you see any tangible impact on your business. Paying for ads on Google, Facebook or Twitter can jumpstart your marketing efforts and get your message heard above all the noise online. Many online platforms let you start advertising with only $100, and many website builders offer credits as an incentive to use their platform.
Pay Attention to Results
If you find that your conversion rates are low, you should look at your analytic tool to determine why that is. If you find that your bounce rate is high, look at your numbers to find out why. Keeping track of your traffic numbers, conversion rates and other key metrics can help you tweak your marketing efforts to better talk to your target audience. Hopefully, this will result in more conversions and more money for your business.
It’s also important to remember that any business can run into hiccups with marketing. Sometimes the target audience can misinterpret the ad, like with the Pepsi scandal recently. Other times they may not understand your sales model, like during the supposed ACN scam. Whatever happens, paying attention to how your attempts are taken can make a big difference.
Create Quality Content
While you should do keyword research and optimize your pages for search engines, your top priority should be to create quality content. If you don’t have good content, no one is going to like, share or otherwise positively engage with it. It may also be a good idea to create different types of content such as articles, videos and infographics to meet the various needs of your audience.
You should also make sure that your content can be seen clearly on both desktops and mobile devices. This is because Google will rank your site lower for failing to be mobile friendly. Furthermore, many people use mobile devices to do online searches. Failure to meet the needs of mobile users could result in missed opportunities to develop relationships or make sales.
You Want to Start a Conversation
When you market online, you aren’t trying to just get your message out to the consumer. Instead, you want to have a conversation with your target audience. Therefore, you should encourage people to comment on your blog, follow you on social media or otherwise give you their feedback. Starting conversations helps a person to feel empowered and as if he or she has ownership in the brand and some tangible say in what that brand delivers.
Don’t Forget to Offer Great Customer Service
After a person gets to your landing page or website, he or she may need help making a purchasing decision. Therefore, it may be a good idea to add a live chat feature or some other customer service app to that web property. This allows an individual to ask questions or bring up any concerns about the shopping experience. Those who find your site through an online ad may be able to provide feedback about broken links, pages that don’t load properly or any other issues that they may have had.
Marketing on the internet can provide almost any company with an affordable way to reach its target market. Creating viral content may make it possible for a company to attract customers from around the world in a matter of days or weeks. This is something that television, radio and other types of ads can rarely do for a company.