Using Video In Your Marketing Strategy: A Guide

If you’re wondering why you should be using video, then let these statistics speak for themselves: the average person spends a daily 1.5 hours watching video over a variety of platforms. Think about the news stories you watch on your mobile device before you start work in the morning, followed by new video releases on YouTube, and then short explanatory tutorials you use to help you cook or bake in the kitchen. 81% of people are believed to have purchased a product after watching a video online, and then a further 76% of marketers report that video content has helped their company to improve its sales.

Why Choose It?

Video is engaging as well as time-saving – and as you’ll know, it’s far easier to simply press the “play” button than it is to scroll through reams of text. Get video working in the best possible way for you and interest viewers quickly and maintain their focus. You should try to incorporate video into your marketing strategy in order to depict company profile, tasters, and launches in an accessible way.

How Can I Use Video?

Fortunately, live video, or “streaming,” continues to grow in popularity, and it’s set to become more of a trend than it currently is. You may well have noticed your Facebook, Instagram, and YouTube friends and followers using it to share content more and more often of late. For brands and companies, live videos offer advantages such as promoting authenticity (allowing clients and customers to see the product or service functioning), and perhaps the more effective aspect being how live streaming doesn’t require time-consuming video edits.

E-Learning Videos

E-learning videos have the purpose of educating, and they help explain topics to individuals online – they explain and teach, and can help advertise in a subtle and informative manner. These types of videos can be used to reach a wide audience, and they essentially allow viewers to follow along in a practical and first-hand way.

Sponsored Videos

Both sponsored and paid video content can be extremely profitable on social platforms such as Facebook and YouTube, and in fact, you can partner with YouTube in order to help boost your content. If you need to advertise your product, then a short and snappy video could be all you need to see your marketing strategy gain further traction.

Social Media

For your video to be widely shared, it’s going to need a memorable or sentimental (or both) element to it. When creating the video itself, ensure that you understand who your target market is, what’s most likely to make them share, comment, and like on your content, and what content is popular with them – elements that you can more or less guarantee that they’ll enjoy, appreciate, and engage with. Before you start to craft your video content, ensure that you’ve scoped out how your competition is using video to help them, and that what you’re creating doesn’t appear to be overly promotional. This can come across as being spammy, and you could, therefore, fail to reach the audience you want it to.